Escada launches a new fragrance for women called Joyful, inspired by a positive outlook on the world, optimism and enjoyment of the moment. The face of the perfume is Australian supermodel Miranda Kerr, who confirmed that the perfume "encourages positivity and confidence to see the bright side of life." Escada Joyful is a bright floral scent, created with the aim to enhance your mood. The top notes are fruity aromas of black currant, melon and mandarin. The heart is floral and includes accords of peony, and magnolia, as well as nectarine and violet leaf. The base is made from honey and sandalwood. The fragrance is available as 30, 50 and 75 ml Eau de Parfum, along with body lotion and shower gel of 150 ml. Joyful was launched in 2014.